Martha Stewart Living Omnimedia sold
off their share in WeddingWire for
$11 million dollars. MSLO gained
$7.6 from the sale. Michael
Kupinski, from Noble
Financial Capital Markets, called
Martha Stewart Living Omnimedia¡¯s
pending sale of its 40 percent stake
in Wedding Wire a ¡°favorable
divorce.¡± Martha Stewart Weddings
became WeddingWire first Network
partner in 2008. WeddingWire
continues to powers the local
resources on
MarthaStewartWeddings.com.
MarthaStewart.com has also joined
the new WeddingWire Network EventWire
which is set to roll out in 2012.
Sonny
Ganguly said in an email to
WeddingWire customers "The sale of
MSLO shares in WeddingWire to
Catalyst Investors is separate from
the partnership. We continue to have
a very close partnership with Martha
Stewart Living Omnimedia and are
happy to have helped them realize a
sizeable return on their investment
in WeddingWire. Furthermore, we are
excited to be working with Catalyst
Investors to continue to grow
WeddingWire in 2012 and beyond. They
not only bring a wealth of
experience, but also provide a broad
array of resources that we will have
access to. Catalyst Investors beat
out several other investors for the
opportunity to invest in WeddingWire."
